The Pepsi DIG IN platform was created to help generate at least $100million in sales for Black-owned restaurants over the next 5 years.
The program was also created to help provide a variety of resources that PepsiCo has available such as mentorship
and business acceleration and training.
The program launched with this National TV Spot titled “Savor the Sound” that featured features four Black-Owned
restaurants from Texas, Florida, and Washington D.C.