Cousin T

To help Lipton promote some of its new flavors for the Southern market, we enlisted Grammy Award-winning T-Pain to assume the role of Cousin
T in a 90’s inspired digital web series complete with laugh-tracks and audience applause.

In a year that saw families separated because of the pandemic, we felt strongly about creating something that promotes family togetherness
as real-life families begin to reunite with their loved ones.

Each of the flavors represents one of Cousin T’s personali-teas: Georgia Peach Tea for the turn-up, Southern Sweet Tea for Cousin
T’s sweet and helpful side, and Green Tea when he needs to Zen the F out.