Born in Milwaukee. Raised between Toronto and Scarborough, Ontario. I came up on a soundtrack that never believed in lanes, Wu-Tang and Stone Temple Pilots, Mahalia Jackson and Frankie Beverly & Maze, plus everything in between. That mix didn’t just shape my taste; it shaped how I see the world. Music, rhythm, and culture have always been at the center of how I lead and how stories come to life.

For more than two decades, I’ve had the privilege of leading, collaborating, and building alongside some of the sharpest minds in the industry — across brands, platforms, categories, and moments that mattered. From culture-shaping brand platforms to intimate human stories, from broadcast to experiential, from emerging talent to global icons, the work has always been about impact, intention, and pushing the boundaries of what’s possible.

The soundtrack to this chapter is Wave Chappelle’s “Blueprint”, a song that captures my journey with uncanny precision. So watch, listen, and if it moves you, sing along.

“I can show you how to win,
I can’t show you how to lose,
They only show and tell,
I’d rather show and prove.
They want to see you standing,
I show ’em how to move.
Keep your mind on the mission,
that’s the rules.”

Welcome to the work.
Welcome to the blueprint.