Everyone’s favorite tea grew up, and we partnered with them to set the stage for their entry into the world of seltzers.
We tapped into their splash of real flavors that helped them stand out in the crowded market and found
them equally as real influencers to launch this product to an older audience.
We launched with a commercial that set our influencers up as the brand’s voice and then worked with them to
bring their natural flavor and style to Arizona Sunrise Social Channels.